Conversation with a content marketing expert
As well as sharing tips from the team here at Edify Content Studio, we love to collaborate with others in the industry to bring fresh perspectives on content marketing. In this month’s Journal post, we're sharing the conversation we had with Rebecca Dick, Brand & Content Manager at Dolphin Solutions, who we've had the pleasure of working with.
Dolphin Solutions are dedicated to creating the finest commercial washroom experience through their beautifully designed and sustainably made products.
Q1. What's your top hack for staying sane as a busy marketing manager?
I think being a Brand and Content Manager requires just a touch of loopiness to keep up with the chaos that often comes with the role!
But on a more serious note, for me it comes down to staying focused, tackling one thing at a time and drawing on mental strength to avoid getting overwhelmed and flustered by the sheer volume of projects constantly coming in.
One of the tools I lean on heavily is my task manager Trello. I use a creative setup where I colour code tasks, assign responsibilities to my team, set deadlines, and break projects down into detailed checklists. It’s a simple system that allows the creative, artistic side of my brain to work in sync with the logical, analytical side.
Strong organisational skills are an absolute must! Not just for managing the workload, but for staying sane through it all. And most importantly, you have to believe in yourself and your ability to handle it. When I get stuck, I always think to myself: if someone else can do this, then why can’t I? You must have confidence!
Outside of work I hit the gym regularly; it’s a great way to clear my mind and keep it sharp.
Q2. What do you think is the biggest challenge when marketing to specifiers?
Since we’re a product based business rather than a service provider, one of my biggest challenges is helping specifiers truly understand and appreciate the long-term value our products offer. It’s not just about the item itself, it’s about the ripple effect it creates like elevating their firm’s reputation, improving the client experience, and ultimately benefiting the end users.
It can be tricky steering decision-makers away from cheaper, lower-quality alternatives so the challenge lies in clearly communicating why that investment pays off in the long run and doing it in a way that resonates with them.
Q3. What do you find are the most successful types of content in the Dolphin Solutions marketing strategy?
Our blogs and our educational videos for sure. Our real success comes from delivering content and messaging that truly matters to our audience. To see a genuine return on investment in content marketing, it’s essential to educate your audience and stay tuned in to their needs and challenges. The content should offer real value to their lives; something that helps, informs, or inspires.
When done right, this builds trust and positions a brand as credible and reliable. Without that intentional focus, then content marketing can quickly become ineffective and may miss the mark, alienating potential customers, hurting SEO performance, and even damaging the brand’s reputation.
So, the moral of this story is that content marketing isn’t just about presence, it’s about purpose, and I’m definitely seeing the positive results of that.
About Rebecca
Rebecca has over 17 years of experience in Public Relations and Marketing and has worked for Dolphin Solutions since 2022.
Her passion for exploring new activities extends beyond her professional life. She is always looking for ways to apply her creativity and knowledge to make a positive impact on the world around her.
All images are courtesy of Dolphin Solutions.