Regular notes on content marketing to specifiers

Our founder, Eva Woode, shares her thoughts and ideas

Ewa Kazmierska Woode Ewa Kazmierska Woode

Industry insight: RIBA CPDs

We joined the recent online RIBA CPD Providers Network Forum.

Discover three things we found particularly interesting.

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Ewa Kazmierska Woode Ewa Kazmierska Woode

All change for RIBA CPDs

Mandatory reflections introduced from January 2024.

It’s more important than ever to ensure your CPDs are full of useful content.

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Ewa Kazmierska Woode Ewa Kazmierska Woode

Dip into content marketing with a CPD

Do you always focus on your products when it comes to marketing?

In order to reach and engage with new specifiers, you’ll need to offer them useful, relevant content such as CPDs.

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Ewa Kazmierska Woode Ewa Kazmierska Woode

More tips for SEO-friendly content

Content marketing is all about giving your audience the content they need.

These tips will improve your content while also boosting your SEO.

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Ewa Kazmierska Woode Ewa Kazmierska Woode

How keywords help with your SEO

Are you stuck on what to do to improve your SEO? Or after a refresher?
Delve a little deeper into one of the most common ways to boost how well your site performs in searches – the use of keywords.

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Ewa Kazmierska Woode Ewa Kazmierska Woode

Are you building brand utility?

One of our clients talked to us recently about utility marketing.

This feeds into the topic of content marketing so let’s explore what brand utility means and how you can use it to create relationships with specifiers.

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Ewa Kazmierska Woode Ewa Kazmierska Woode

What is content marketing anyway?

Ever read an in-flight magazine or followed your favourite brand on Instagram?

Welcome to the world of content marketing.

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Kickstart your content planning - Part 2

You already have everything you need to create a consistent content marketing plan.

This blog gives you tips that will help you maximise impact with minimum effort.

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Ewa Kazmierska Woode Ewa Kazmierska Woode

Kickstart your content planning - Part 1

Creating an effective content strategy doesn’t have to be tricky – or time consuming

You probably have everything you need around you. Let’s start with two simple approaches for coming up with content ideas…

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Ewa Kazmierska Woode Ewa Kazmierska Woode

Why you should become a thought leader

Don’t overlook the value of sharing expertise

The journey to being a thought leader means a shift from selling a product to being seen as the go-to person in your field: a trusted adviser and collaborator, perhaps even an authority.

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