Our team
Our studio is a mix of writers, communicators and strategists. We have a shared interest in the built environment and love to learn more about construction projects and the products used in them.
Our core in-house team are Eva, Maria and Sarah. Partnering with a global network of journalists, writers and subject experts, we deliver first-class content for our clients. We also ensure the content is visually engaging by working with a team of graphic designers and illustrators.
After spending decades collaborating with the construction industry, we know what works and what specifiers are going to be interested in. Technical topics? Not a problem. We don’t shy away from technical writing thanks to our experiences within engineering and manufacturing.
We are connected and creative content creators.
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Eva Woode
Eva Woode is the founder of Edify Content Studio. Combining her qualifications in design engineering and curating with previous marketing roles for manufacturers across the UK and Sweden, Eva set up Edify Content Studio in 2017.
Eva regularly moderates talks and curates exhibitions on sustainability and wellbeing in architecture, and volunteers for the British Institute of Interior Design. She is also a board member of The Alliance for Sustainable Building Products.
Interesting fact: Growing up in Sweden, Eva has an interest in buildings that use natural materials and likes to spend time immersed in the wonderful nature that both the UK and Sweden have to offer.
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Maria Graham
Joining Edify in January 2022, Maria had previously worked in marketing roles for building products manufacturers and suppliers for over 8 years. With her degree in Marketing Management, Maria has a sound understanding of marketing theory.
Maria manages our editorial work for clients, ensuring that their newsletters and journals are full of insightful, interesting content.
Interesting fact: Maria enjoys exploring new places with her family in their converted VW transporter. You’ll often find them camping in woodlands but they also love the beaches in Wales and Cornwall.
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Sarah Holey
Recently joining the Edify team after working in building products and interiors marketing for over 15 years, Sarah brings a wealth of knowledge and experience to the studio.
Sarah focuses on managing our CPD projects for clients as well as Edify’s marketing activities.
Interesting fact: Sarah loves brainteasers and puzzles and has been a contestant on TV quiz shows 7 times, including winning 3 episodes of Countdown (yes she is the proud owner of a Countdown teapot!).
Our writers
Depending on the project, we call upon the expertise of various writers including those shown here. With varied backgrounds across architecture, interiors, research and journalism, they bring another perspective to our work, helping to create richer, more interesting content.
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Eleanor O'Kane
With more than 25 years of experience in publishing, Eleanor has written about a wide range of topics during her career, including interior design and photography. She frequently collaborates with researchers to communicate complex issues in engaging ways.
Eleanor uses her journalism skills to create CPDs and editorial content for Edify. With a firm focus on the audience, she has a knack for distilling big ideas into easy-to-digest and enlightening content.
Interesting fact: once wary of the countryside (having grown up in London), Eleanor now loves hiking solo.
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Ellie Duffy
Ellie trained as an architect before embarking on a career in architectural publishing and writing. For 14 years she ran an editorial graphic design studio, helping architects, developers, government departments and non-governmental organisations to communicate built environment ideas, research, policy and proposals to a wide range of audiences.
Today, Ellie works with design and architecture clients at a strategic level as well as reviewing new buildings for the architectural press.
Interesting fact: Ellie decided she wanted to live in the Barbican at the age of five, after attending a birthday party in the newly completed Cromwell Tower.
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Helen Parton
Helen Parton is an architecture and interiors journalist with over 20 years’ experience. She edited workplace design magazine OnOffice for three years from 2015-2018, garnering the title multiple award nominations in national journalism awards.
Prior to that, in 2011, she co-authored a book by Thames and Hudson entitled Total Office Design.
She is currently a freelance design journalist and editorial consultant.
Interesting fact: Helen is an avid live music fan and a seasoned festival goer. Nothing makes her happier than discovering the next big thing playing on an outdoor stage.