Our team
Our studio is a mix of writers, communicators and strategists. We have a shared interest in the built environment and love to learn more about construction projects and the products used in them.
Our core in-house team are Eva and the two Sarahs. Partnering with a global network of journalists, writers and subject experts, we deliver first-class content for our clients.
After spending decades collaborating with the construction industry, we know what works and what specifiers are going to be interested in. Technical topics? Not a problem. We don’t shy away from technical writing thanks to our experiences within engineering and manufacturing.
We are connected and creative content creators.
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Eva Woode
Combining her qualifications in design engineering and curating with previous marketing roles for manufacturers across the UK and Sweden, Eva set up Edify Content Studio in 2017.
Eva regularly moderates talks and curates exhibitions on sustainability and wellbeing in architecture, and volunteers for the British Institute of Interior Design. She is also a board member of The Alliance for Sustainable Building Products.
Interesting fact: Growing up in Sweden, Eva has an interest in buildings that use natural materials and likes to spend time immersed in the wonderful nature that both the UK and Sweden have to offer.
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Sarah Holey
Sarah joined the Edify team in 2023 after working in building products and interiors marketing for over 16 years, so brings a wealth of knowledge and experience to the studio.
Sarah manages and creates content for our clients, from CPDs and long-form articles to newsletters and social media posts.
Interesting fact: Sarah loves brainteasers and puzzles and has been a contestant on TV quiz shows eight times, including winning three episodes of Countdown (yes, she is the proud owner of a Countdown teapot!).
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Sarah Nicholls
Sarah holds a First Class degree in Graphic Communication and began her career at a multi-disciplinary design agency before moving into freelance work for a wide range of clients, sectors and audiences.
Her work has received awards from the prestigious International Society of Typographic Designers and The Young Creatives Network.
At Edify, Sarah creates the visuals and illustrations that bring our content to life.
Interesting fact: With a recent powerboating course under her belt, Sarah is now certified to be at the helm of a powerboat in international waters.
Our writers
Depending on the project, we call upon the expertise of various writers including those shown here. With varied backgrounds across architecture, interiors, research and journalism, they bring another perspective to our work, helping to create richer, more interesting content.
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Eleanor O'Kane
With more than 25 years of experience in publishing, Eleanor has written about a wide range of topics during her career, including interior design and photography. She frequently collaborates with researchers to communicate complex issues in engaging ways.
Eleanor uses her journalism skills to create CPDs and editorial content for Edify. With a firm focus on the audience, she has a knack for distilling big ideas into easy-to-digest and enlightening content.
Interesting fact: once wary of the countryside (having grown up in London), Eleanor now loves hiking solo.
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Ellie Duffy
Ellie trained as an architect before embarking on a career in architectural publishing and writing. For 14 years she ran an editorial graphic design studio, helping architects, developers, government departments and non-governmental organisations to communicate built environment ideas, research, policy and proposals to a wide range of audiences.
Today, Ellie works with design and architecture clients at a strategic level as well as reviewing new buildings for the architectural press.
Interesting fact: Ellie decided she wanted to live in the Barbican at the age of five, after attending a birthday party in the newly completed Cromwell Tower.
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Clare Farrow
Clare is a writer and interdisciplinary curator (founder of Clare Farrow Studio), with a particular interest in material research and design innovation, often focusing on Japanese architecture and themes of reinvention and sustainability.
She collaborated with Eva Woode in 2018/19, co-curating the exhibition ‘Timber Rising: Vertical visions for the Cities of Tomorrow’. Her most recent exhibition is ‘Small Spaces in the City’.
Interesting fact: Clare has co-written two books on China, including an award-winning children’s novel called ‘Little Leap Forward: A Boy in Beijing’.