10 top tips for CPD success: part 1

A well-researched CPD programme can be one of the most effective ways to engage with architects and specifiers. But making sure your CPD delivers real value, both for your audience and for your brand, takes planning and coordination. Here are our first five tips to set you up for CPD success.

1. What are you talking about?

The foundation of any CPD is a clearly defined topic. Instead of trying to cover everything your company does, focus on a single, well-structured narrative. Less really is more. A tightly scoped session helps specifiers stay engaged and leaves them with a clear takeaway, rather than a blurred mix of too many details.

2. All together now

Developing a CPD should always be a collaborative process. Talk to colleagues who understand what specifiers need and the challenges they face. Involve your chosen presenters early, too. When future presenters have had input into shaping the content, they’ll naturally feel more confident delivering it.

3. Hand over the baton

While marketing often drives the creation of a CPD, at some point ownership needs to pass to the presenter. This handover is critical: make sure they have the right training and support. A trial run not only builds confidence but also helps iron out timing or content issues before the real thing.

4. The bookings

An excellent CPD is wasted if the booking process is clunky. Standardise it so specifiers know exactly how to register, and be clear internally on who will manage bookings. Whether you use an online form, dedicated email address, or scheduling tool, the goal is simple: make it as easy as possible for specifiers to sign up.

5. Content is king

Don’t underestimate the value of your CPD content beyond the presentation itself. The research, case studies, and examples you pull together are rich marketing assets. Repurpose them into blogs, social media posts, or guides to promote the CPD and position your brand as an authority in the field.

The first five tips are about laying strong foundations: choosing the right topic, involving the right people, preparing presenters, smoothing out logistics, and making the content work harder for you. In next month’s part 2, we’ll focus more on delivery: how to perform with impact, keep the audience engaged, and make sure every CPD builds stronger relationships for the future.

If you’d like expert support in shaping or promoting your CPD programme, get in touch – we’d be happy to help.