10 top tips for CPD success: part 2

A well-researched CPD programme can be one of the most effective ways to engage with architects and specifiers. In Part 1, we focused on laying the groundwork for a strong CPD: from defining the topic to making the content work harder for your brand. Now it’s time to look at the delivery and what happens afterwards.

6. It’s a performance

A CPD is more than a presentation; it’s a performance. Know your audience in advance – their sector, their challenges, their level of knowledge – and tailor your delivery accordingly. Think of it as storytelling; bring personality, real-world examples, and experience into the session to make it relatable and memorable.

7. Don’t get lost

Good pacing is crucial. Keep your audience with you by adding small recaps, signposting what’s coming next, and using clear visual cues such as section introduction slides. These pauses act as anchors, helping specifiers process the information without feeling overwhelmed.

8. The follow-up

Your CPD doesn’t end when the slides do. Be clear on how you’ll follow up - a handout that summarises key points is a great start. Have a process for answering any questions that weren’t covered during the session, and decide who manages this. Done well, follow-up becomes an opportunity to strengthen relationships and show reliability.

9. The future

Don’t view your CPD as a one-off tick-box exercise. Think about how you can build on it, and what you want to offer next. Could you create a more advanced CPD on a niche within the topic? Or a shorter and more corporate “lunch and learn” session? Offering regular content and a programme of CPDs will help position your brand as a trusted advisor that specifiers keep coming back to.

10. Make it fun and easy

We hear again and again that the best CPDs are those that are enjoyable. A strong topic and confident presenter should leave the audience both informed and hungry for more. Keep the atmosphere engaging, allow space for questions, and make the whole experience easy, from sign-up through to follow-up.

With the right preparation and delivery, CPDs can do far more than meet professional learning requirements. They can open doors, build trust, and position your brand as a go-to resource for specifiers.

Looking to create your first CPD, or expand into a programme that really resonates with specifiers? Let’s talk about how we can help.